Social media/public relations internship description + application

Ideal majors or areas of interest include: Journalism, Mass Communication, Marketing, Public Relations; undergraduate junior or senior or graduate student is preferred.

Supervisor: Writer
Time commitment: Minimum of 8 to 10 hours per week for three months (minimum requirement); depending on class schedule, LBFE may be able to accommodate more hours

Skills required

• Knowledge of and demonstrated creativity with various social media platforms (predominantly Facebook, Instagram, Twitter and LinkedIn)
• Ability to quickly understand and adapt to Little Brothers’ tone and content
• Excellent research skills and attention to detail and accuracy
• Strong writing and communication skills, as well as attention to grammar
• Curiosity and ability to ask questions that can lead to a conversation
• Interest in photography is a plus, as intern will have opportunities to photograph elders and volunteers, depending on internship schedule

Major duties and responsibilities

• Work closely with the entire Development Team, especially writer, to refine and develop Social Media Plan and respond to unique social media needs on a weekly basis
• Choose one specialized project/focus during your internship (for example, gaining an acute understanding of LinkedIn while growing the platform’s presence and connections)
• Raise awareness of, maintain, and develop social media sites (Facebook, Twitter, Instagram, and LinkedIn)
• Create a variety of engaging content for social media sites in close collaboration with writer
• Will work toward confident ownership over content creation by developing creativity and sound judgement, proposing potential posts, and devising and revising drafts accordingly 
• Take pictures at LBFE events for sharing on social media
• Assist with posting and maintaining Flickr galleries
• Research and implement ways to broaden LBFE’s social media presence, build “brand” image, engage donors, volunteers, community partners and public at large

Learning objectives

• Organizational management: student will be able to plan, implement and manage projects
• Analysis/problem solving: student will be able to strategically research, analyze and develop solutions

Benefits

• $500 stipend (paid in two installments at midway and end of internship period)
• Experience in and deeper understanding of the field of aging
• Potential to further strengthen writing abilities
• Experience working in conjunction with a close team and with a non-profit organization
• Potential to contribute ideas and see those ideas developed and implemented