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Social media/public relations internship description + application
Ideal majors or areas of interest include: Journalism, Mass Communication, Marketing, Public Relations; undergraduate junior or senior or graduate student is preferred.
Supervisor: Writer
Time commitment: Minimum of 8 to 10 hours per week for three months (minimum requirement); depending on class schedule, LBFE may be able to accommodate more hours
Skills required
- Knowledge of and demonstrated creativity with various social media platforms (predominantly Facebook, Instagram, Twitter and LinkedIn)
- Ability to quickly understand and adapt to Little Brothers’ tone and content
- Excellent research skills and attention to detail and accuracy
- Strong writing and communication skills, as well as attention to grammar
- Curiosity and ability to ask questions that can lead to a conversation
- Interest in photography is a plus, as intern will have opportunities to photograph elders and volunteers, depending on internship schedule
Major duties and responsibilities
- Work closely with the entire Development Team, especially writer, to refine and develop Social Media Plan and respond to unique social media needs on a weekly basis
- Choose one specialized project/focus during your internship (for example, gaining an acute understanding of LinkedIn while growing the platform’s presence and connections)
- Raise awareness of, maintain, and develop social media sites (Facebook, Twitter, Instagram, and LinkedIn)
- Create a variety of engaging content for social media sites in close collaboration with writer
- Will work toward confident ownership over content creation by developing creativity and sound judgement, proposing potential posts, and devising and revising drafts accordingly
- Take pictures at LBFE events for sharing on social media
- Assist with posting and maintaining Flickr galleries
- Research and implement ways to broaden LBFE’s social media presence, build “brand” image, engage donors, volunteers, community partners and public at large
Learning objectives
- Organizational management: student will be able to plan, implement and manage projects
- Analysis/problem solving: student will be able to strategically research, analyze and develop solutions
Benefits
- $500 stipend (paid in two installments at midway and end of internship period)
- Experience in and deeper understanding of the field of aging
- Potential to further strengthen writing abilities
- Experience working in conjunction with a close team and with a non-profit organization
- Potential to contribute ideas and see those ideas developed and implemented